The App

Your whole business, in your pocket.

Every lead, call, text, booking, and review request in one app on your phone. No office software, no logging in at a desk at 9pm.

And when you want something changed, you don't file a ticket. You type a sentence.

The Base Layer app

Win more with The App

See everything

Every lead's full story: their estimate, their visits to your site, every call summarized.

Stay booked

AI bookings, website leads, and your own appointments in one calendar that syncs everywhere.

Reply fast

Call and text any lead from your business line without leaving the app.

Change anything

Your AI assistant is wired into your site and your setup. Ask, and it's done.

A pipeline that runs itself.

Leads land in the pipeline automatically: from the estimator, the website, and the AI's calls. Drag them through stages as jobs move, and nothing gets forgotten.

Lead pipeline with the stage chips blown up

Know everything before you call back.

Open a lead and see their whole story: the estimate they ran, how many times they've been on your site, which pages they read, and what they told the AI on the phone.

You walk into every callback knowing exactly how serious they are.

A lead’s site-visit journey and estimate detail

One calendar, synced everywhere.

AI bookings, website bookings, and jobs you add yourself all land in one calendar, synced to Google or Apple so it shows up where you already look.

Calendar with today’s booked job blown up

Every call sorted and summarized.

Leads, urgent calls, and spam get sorted automatically. Every call gets a summary, so you can read what happened in ten seconds instead of listening to voicemail.

Leads and urgent calls push to your phone the moment they happen. The rest never bother you.

AI call summaries with the 10-second callback blown up

Quote a roof from the driveway.

Measure any roof from the app and price it with your own material costs and rates. Walk up, measure, hand over a real number before you leave.

In-app roof measure with the numbers blown up

Dump photos. The website updates itself.

Drop job photos into the app and they show up in your website gallery automatically. Your site keeps looking busy because you keep being busy.

Dropping job photos straight from the job site

See what's working.

How many people visited your site, where they came from, what they looked at, how many came back, and how many became leads. Real visibility, not vanity charts.

Site analytics with the headline numbers blown up

Type a sentence. Watch it change.

Want a new service on the site? Different hours? A different greeting on your AI? Tell your AI assistant in the app and it makes the change, shows you a preview, and ships it when you approve.

It's hooked into every part of your system, and it never sleeps.

AI assistant staging a site change, ready to preview

See it running on your business.

Type your business name. Your site is free to see, before you pay a dollar.