Talk to usBuild my site

The new way for contractors to get consistent jobs.

Homeowners find you on Google, price their own roof from satellite, and get a call from your AI in 10 seconds. You just show up and win the job.

Free to see. Built before you pay a dollar. No card required.

Partnered with the companies you know
GoogleGoogleGoDaddyGoDaddyStripeStripeTwilioTwilioVercelVercelSupabaseSupabaseNamecheapNamecheapIONOS

Five engines. One system.

Get found without word of mouth.

A 25-page site built to rank on Google: a page for every service and every town you work. Built for you, live in days.

Build my site nowLearn more →
Service page of a Base Layer website
Service page
Service-area page of a Base Layer website
Service-area page
Home of a Base Layer website
Home
Blog of a Base Layer website
Blog
About of a Base Layer website
About
The app

Run the whole thing from your truck.

Base Layer works where you work. Every lead, call, text, booking, and review request lives in one app on your phone. The kitchen-table catch-up after dark is over.

  • See every lead's full story before you call them back
  • Quote a roof from the driveway with your own pricing
  • Change anything on your site by texting your AI assistant
Build my site nowEverything the app does →
The leads pipeline in the Base Layer app
Pipeline stages: Won 18 jobs

Found. Quoted. Booked. Won. Repeat.

Here's the whole system in one picture. Every finished job feeds the next one.

Found

A homeowner searches. Your site comes up.

Quoted

Satellite measure, instant price range.

Booked

AI calls back in 10 seconds and books it.

Won

Follow-ups run until you close it. Mark it won.

Repeat

Reviews + referrals bring the next one in.

Put it to work for me

Real contractors. Real results.

Hear it from the owners running the system, in their own words.

Sold a roof off his website's estimate in month one.
Kyran Trader · Absolute Professional Roofing, DFW
His whole web presence runs itself.
Unified Aerial · drone services

Built for contractors, not tech people.

Watch one lead go through the whole machine in the 6-minute walkthrough.

Have you met your support team?

No ticket queues, no offshore scripts. You text the person who built your system, and your AI assistant handles the small stuff before you finish your coffee.

Oliver, founder of Base Layer
Oliver
Founder, Base Layer
1 humanCall or text and you get Oliver, not a phone tree.
24 hoursAny change request shipped within a day, most much faster.
InstantOr type it to your AI assistant in the app and watch it happen live.

One price. The whole system.

No setup fee, no contract, no surprises. For most trades, one job covers months of it.

Base Layer
$97first month

Then $197/mo · no setup fee · cancel anytime
Or $1,970/yr, two months free

Build my site →

See your site free before you pay anything

30DAYMONEY-BACKGUARANTEE

The pays-for-itself guarantee. If you're not thrilled in your first 30 days, send one message and you get every penny back, no hoops.

Everything you get
  • Your 25-page SEO website
    Your name, your reviews, and a page for every service and every town you work. Built to rank on Google, and every visitor can request a quote in seconds. No more wincing when a customer asks for your website.
  • Your instant satellite estimator
    Homeowners type their address, their roof gets measured from satellite, and they get an estimate range on the spot. And the second they leave their name and number, the AI assistant calls them back within 10 seconds.
  • Google review automations
    Upload your past customer list and the system asks every one of them for a review, then keeps them coming after every new job. You stop losing jobs to the guy with more reviews and worse work.
  • Your AI assistant
    Calls every quote request back within 10 seconds, answers the calls you miss 24/7, texts back anyone it can't catch, and chats with visitors right on your site. No more gut-drop when you check your phone after a job and see three missed calls you know are gone.
  • Automatic lead follow-up
    Every lead gets followed up with until they answer, so you never chase anybody down and no lead dies forgotten in a notebook.
  • Seasonal promotions + referral requests
    Your past customers hear from you through the year with offers worth sharing, so referrals keep coming in.
  • Your dedicated business line + dashboard app
    A real business number separate from your personal cell, a text the moment any lead comes in, and one app for every lead, call, transcript, and website change request. Your personal number stays personal.

Your site is free to see. Type your name.

We'll build your website and show you the whole system running on your business before you pay a dollar.

No card. No call required. Rated by contractors, not tech people.

FAQs

The straight answers. Anything else, ask a human.

Yes. Plumbers, HVAC, electricians, painters, concrete, fencing, remodeling, if homeowners call you for work, this fits. The site, the AI, and the follow-up are all built around your services and your area.