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More roofing jobs, guaranteed

More leads from the traffic you’re already getting, and more jobs from the work you’ve already done.

Customer stories

Virtuous sold $100,000 of roofs in their first two months.

Their old site had been up for four years and had never once sold a job. We rebuilt it around the business and the roof deals started coming in before the second month was out.

$100k in 2 months0 jobs in 4 years
Edgar Ramirez, owner of Virtuous Roofing
Edgar RamirezVirtuous Roofing
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Where your jobs are slipping away

Most established roofers aren’t short on people looking them up. They just don’t have systems to turn them into consistent jobs.

  • 67% of homeowners say they want to see a price before calling. Most roofer sites don’t give one.
  • Someone calls while you’re up on a roof and nobody answers, so they call the next guy.
  • A new lead doesn’t hear back until tomorrow. By then they’ve already booked another roofer.
  • You finish a great roof, and it never turns into a review, a referral or business from their neighbors.
How Base Layer fixes it

It closes every one of those gaps, from both ends.

More leads from the traffic you’re already getting

  • Every visitor gets a way to act: an instant estimate, a 3D repair picker, a service page that sells, a quick form
  • Every lead lands on your phone the second it comes in
  • Your AI calls every new lead back within a minute and books the appointment
  • Every call you miss, your AI answers, day or night

More jobs from the work you’ve already done

  • One tap after a job starts a year of review and referral asks
  • Three job photos become a page with that street on it
  • The homeowner gets a link to send their neighbors your offer
  • Letters go to 200, 500 or 1,000 homes around the job, each with their own roof measured

However they reach out, it ends on your calendar

A fully self-contained system where all leads end up in the same place.

  1. 01

    They find you

    • Google and AI search
    • A referral
    • Your truck or yard sign
  2. 02

    They reach out, their way

    • The Instant Roof Estimator
    • The 3D roof repair picker
    • A service page built to sell
    • A contact form or the live AI chat
    • A phone call
  3. 03

    It lands on your phone

    New leadName, number, address and what they need

    Every lead hits your phone the second it comes in.

  4. 04

    It gets booked

    On your calendar

    Your AI calls every new lead back within a minute and books the appointment.

Here’s what it looks like

Real screens from a roofer’s site and app: what the homeowner sees, and what lands on your phone.

  • What the homeowner sees
    The instant estimate on a phone: the roof outlined edge to edge on satellite imagery, with the hail record for that street

    Their own roof, measured and priced in under a minute

  • What lands on your phone
    The app's Leads list: each lead with the price range they saw, what they need, their address, and buttons to call or text

    Every lead, with the range they saw

Every call answered

An AI assistant that answers all your calls

  • Your phone rings first. The calls you miss, it answers 24/7
  • Gets their name, address and the problem, and books them in
  • Calls every new lead back within a minute
  • A summary and the full transcript of every call in your app
The app's Calls screen: missed calls the AI answered, leads from calls, and each call summarized with the time it booked
Your AI assistant

Meet Roofus, your all-in-one AI assistant.

  • Changes anything on your site when you ask, with your photos and files
  • Shows you a preview of every edit before it goes live
  • Tunes your messaging, your tone of voice and what your AI says on the phone
  • Reads your leads and calls, and runs sales strategy sessions off your numbers
Things you can ask Roofus
  • “Add gutter cleaning to my services”
  • “Change my hours for the holidays”
  • “Which leads haven’t I called back?”
Roofus in the app: an hours change set up from one sentence, ready to apply, and a box to ask it anything
Neighborhood Takeover Mailers

Mail the neighbors around every job.

  1. Their house on the envelopeA photo of their own home under “We measured your roof!”
  2. Their roof, measuredSquare feet and pitch, off satellite, outlined from above
  3. A code to their estimateOne scan opens their instant estimate, with your number on it

Pick 200, 500 or 1,000 homes around any finished job, right from your app.

A sample neighbor letter: a photo of their house, their roof outlined and measured, and a code to their instant estimate

Here’s what you get

Built for roofers and set up for you. You don’t have to touch any of it unless you want to.

  • More leads from your traffic
  • More jobs from finished work
  • Runs it all for you
  • Your AI assistant

A 100+ page site that ranks on Google and AI search

  • A page for every service, every town and every money keyword
  • Five new articles a week, plus a post when a storm hits your area
  • Direct-response service pages with offer-driven calls to action
  • Hosting, security, technical SEO and your domain, all handled

Instant Roof Estimator

  • Measures their roof off satellite: square footage and pitch
  • Shows a ballpark price built off your own price per square
  • Collects the job: the service, storm damage, their contact info
  • Unlimited use, with no EagleView or per-report fees

An AI assistant that answers all your calls

  • Your phone rings first. The calls you miss, it answers 24/7
  • Gets their name, address and the problem, and books them in
  • Sorts every call into leads, customers, your crew and spam
  • A summary and the full transcript of every call in your app

AI Appointment Setter

  • Calls every new lead back within a minute
  • Books the appointment straight onto your calendar
  • Missed-call text back from your own business number
  • The option to ring your sales rep into the call

Fully branded Leads CRM

  • Every lead with the range they saw, their answers and the pages they read
  • Call and text them from your business number, right in the app
  • Your calendar: add, move or cancel an appointment with a tap
  • Your logo and colors, on your phone’s home screen

Performance analytics dashboard

  • Website visits, time on site and return visitors
  • Where your traffic and your leads came from
  • How many visits came from inside your service area
  • How many visitors turned into leads

Google Reviews Manager

  • One tap starts a year of review and referral follow-ups
  • A QR code so they can leave the review on the spot
  • AI-drafted replies to your reviews
  • Every review keeps 10 plastic bottles out of the ocean

Job Showcase Pages

  • Three photos of a finished roof become a page with that street on it
  • When someone on that street Googles a roofer, your work’s already there
  • The homeowner gets a link to send their neighbors your offer

Neighborhood Takeover Mailers

  • Pick 200, 500 or 1,000 homes around a finished job
  • Each gets a letter saying you just did a roof on their street
  • Their own roof measured off satellite, with a code to see their instant estimate
  • You see the price of each mailing before it goes out

Roofus, your all-in-one AI assistant

  • Changes anything on your site when you ask, with your photos and files
  • Shows you a preview of every edit before it goes live
  • Tunes your messaging, your tone of voice and what your AI says on the phone
  • Reads your leads and calls, and runs sales strategy sessions off your numbers

What happens next?

Here’s how we get you live in 3 days.

  1. 01

    Pick monthly or yearly

  2. 02

    Fill out one short form

  3. 03

    Pick your onboarding call

  4. 04

    We build out your site

  5. 05

    I walk you through everything

  6. 06

    You’re live

What it costs

Most agencies would charge you $5,000 for all of this. I spent a year building these systems so I could get you live in days, not months, for a monthly price one roof covers for years.

Monthly
$297a month

No setup fee. No contract. Cancel anytime.

2 months free
Yearly
$2,970a year

Paid once a year.

The first-job guarantee

Your first job in 90 days, guaranteed.

Or you don’t pay until you get one. One rule: you have to call every lead we send.

30-day money-back

Not thrilled? Every penny back.

Send one message within your first 30 days and you get every penny back.

Want it faster? Express is $97 one-time and you’re live within 24 hours.

Straight answers

Is the instant estimate accurate?

Yes. Google built the roof measurement for the solar industry, and it reads the roof’s square footage and pitch off satellite. We price it from your own numbers per square and show a ballpark range, so you’re never stuck with a price.

Who owns the site?

You do. If you already have a domain, it stays yours. If you don’t, we buy one for you and hand it over the day you ask. Your content, photos, reviews and every lead are yours too.

What happens to my phone number?

Nothing changes. Your phone still rings first on every call, and the AI only answers the ones you miss.

Do I need to be technical?

No. One short form, one call, and we handle the rest.

See your site before you pay a dollar.

Type your business name and see it built around your business, free.

See your site free